Education Archives | ClickForce

If Only You Could Reach For Those Apples

Building Your Own Business Website? Do Not Make These 10 Mistakes

October 11, 2018

While it is easier now to build your own website, it’s usually not the right move for your business. This is because taking matters into your own hands may not maximise the success of the website you build. What follows are ten common mistakes that are made when business owners choose to build their own websites instead of trusting a professional web design company.

No Clear Direction: One of the most common mistakes for those building their own business website is the lack of clear direction or focus that provides potential customers with the confidence to make a purchase.
Bad Navigation: If your customers cannot find their way around your site, how do you expect them to make a purchase? Website navigation should be as simple and obvious as possible.
No Responsive Design: Today, more people surf the web on mobile devices, such as smartphones and tablets. This means that your website needs to have a responsive design to be properly seen on all screen sizes.
Not Incorporating Search Engine Optimisation: Search Engine Optimisation (SEO) should be incorporated on every page, every image, and every piece of content. Not doing so leads to lower search rankings which translate to less web traffic to your site.
Use of Insider Language or Jargon: Too many self-made business websites use jargon that is unfamiliar to many consumers. Remember, the website created is for your customers, not for your employees. Too much insider language or jargon may drive away potential customers who simply do not understand.
Poor Readability: Your website should be easy to look at and easy to read as well. Using the right fonts, keeping the fonts the same size, and using the right colour contrasts makes a world of difference in terms of readability.
Using Outdated SEO Techniques: SEO has been changing considerably, especially over the past few years. Trying to optimise your website using outdated SEO strategies will only lower the search rankings for your site. This means less web traffic and fewer customers.
Lack of Distinction: Too many business owners simply copy the basic web design of their competitors. When you cannot visually separate your business from the rest, you do not make your website distinctive enough for web traffic to visit.
Slow Download Speeds: How long do you wait for a website to download to your computer or mobile device? If you wait longer than three seconds, you are in the minority. Be sure that your website downloads fast to keep visitors at your site.
No Changes: With digital technology changing at a rapid rate, it doesn’t take long before your business website looks out of date. Handing the entire operation of your website may be beyond even your diligent efforts. That’s why hiring a professional agency skilled in web design helps keep your site looking fresh and new.

In the end, building the right website for your business takes skilled web designers with the knowledge to incorporate SEO into the structure of your online business. When you understand the importance of digital marketing and how a seemingly tiny mistake may be costing you, potential customers, hiring a custom website building agency becomes the right choice.

What Is SEO & How Does It Benefit Your Business

September 17, 2018

by ClickForce with No Comment Education

SEO offers a unique way for businesses to appear on top of search engine results organically.

With content driven strategy 🧠, planning 📝 and execution 💪 businesses can flourish in any market.

Some Stats:

95.20% percent are small businesses (2,132,412 business in Australia)
3.8% are medium-sized businesses,
The rest 1% are large corporations.

Small and medium businesses employ 70% of the workforce. Of that 70%,

Small companies use 47%
Medium businesses generated 23% employment.

Small and medium companies are the driving force 🔥behind the South Australian economy. They also provide more work opportunities for unskilled workers.

🙌 The success

Of many of these companies may be because they provide goods and services that people can’t do without. What about the remaining companies? How do they make it work?

Many of the companies in the South Australian business environment more than likely use the internet to advertise. Do all the companies using the web, bring visitors to their website and convert that visitor to a customer?

Do these small and medium companies know about SEO to improve their business? Will using Search Engine Optimisation benefit your company even in Adelaide, Australia? Yes, it will, here is how.

🤔 What Is SEO?

Known as Search Engine Optimisation and defined by Wikipedia as, “The process of affecting the position of websites or a web pages in a search engine’s unpaid results.”

When people type into the search bar what they are looking for on the internet, say pet supplies, the search engine (Google, Bing, or Yahoo) look for that word or phrase to find websites that offer pet supplies.

When the search results appear on the computer screen, there will be a line up of results from top to bottom (about 20) that identify the different websites that offer pet supplies. The first three are paid results and are usually set off by a slightly different colour, mostly light blue.

The next ten results, with the first one being the number one ranking, are the outstanding results that the search engines located and placed in a ranking order based on the SEO keyword placement. For example, the search was for pet supplies, the first one in the ranking order says, The Top 5 Pet Foods and Supplies For Your Puppy. The website with the longer description received the higher ranking. Google Adsense reports the first three results do receive 67% of the clicks.

To bring the visitors to your business in Adelaide, the SEO keyword placement should be structured for maximum placement on the results page, in the one, two or number three spot.

If your company needs some help with SEO and keyword placement, hire an SEO Expert and knows just about everything about the SEO environment. With an experienced SEO Expert he can create content that will make your business stand out on the web, increasing the number of clicks to your site.

People pay Google to place their site at the top of the results page, known as Pay-Per-Click. A digital marketing specialist can create ads that will bring paid results to your business. You pay when a visitor clicks your website.

👀 Online Marketing

Is where you put everything together to leverage your website to spread a message about your company’s services, brand, or products. The methods used to get visitors to your site are email, social media, and display advertising. Online marketing does not use the traditional market mediums, TV, print, or radio to advertise. The cost of online marketing is a lot less than the conventional marketing and can have a positive impact on our ROI.

You might consider hiring an SEO consultant to ramp things up. The SEO consultant is the top of the line and is a step above the expert. The SEO consultant is required to know all there is to know about SEO and how to get it to work for your website. Google publishes Webmaster Best Practices, and the best SEO consultants adhere to them.

💬 The Last Word

The internet is worldwide and people looking to do business with companies located in Adelaide, Australia only has to enter the right keywords in their search bar, and your company will come right to them.

The 7 Ways to Make Your Google AdWords More Profitable

September 10, 2018

by ClickForce with No Comment Education

For many business owners, Google AdWords offers a potentially powerful, but risky way to pull in new customers. This is because predicting the results can be difficult for those who lack the knowledge and experience to shape their online marketing efforts when using Google AdWords.

The good news for those who have not tried Google AdWords or have not been as successful as they like is that there are seven proven ways to boost your results.

1. Locate the Demand

The old saying, “It’s not about selling a product, but finding a product that sells” is indispensable to your marketing efforts. Use the Keyword Planner from Google to determine if the words and phrases you choose are really in demand. You’ll know from your research if what you have has the potential to sell.

2. Ask: Will It Work?

This may sound obvious, but the truth is that many business owners dive into a marketing campaign using Google AdWords without knowing if it will be profitable. You’ll need to examine the products you are promoting, understand if you have the resources to match the potential demand, and calculate the profit compared to the expense of the effort you make.

3. Know Your Customer

You’ll need to know the characteristics of the perfect customer for your business. This requires a little research and serves as the foundation to your marketing campaign. This means accounting for the following;

age
gender
marital status
why they should purchase your product

4. Know Your Competition

This means using tools such as SpyFu or Keyword Spy to see how the competition is doing using specific keywords and key phrases. By seeing how they are doing, you can better gauge how successful you will be in your efforts. Plus, you can see if they are missing certain words and phrases where you can take advantage.

5. Package the Offer

To make your product or service even more enticing, you’ll need to create a package that convinces your audience they would be mistaken in passing it up. This means showing how the benefits far outweigh the cost, providing a guarantee that takes away the risk, use a believable tone and words, and finally place a call to action at the end which helps make the sale.

6. Create a Powerful Landing Page

Bringing people to the landing page is half the battle, now you must turn them into customers. craft your landing page. You must continue to build on the sales language that brought them here, so now you must complete the sale by asking them to buy one more time.

7. Track Your Results

You’ll need to track which ads are working and what keywords or key phrases are the most effective. Google AdWords uses a tracking code to make it easy to know the effectiveness of your efforts. You can add it to your receipt page for your eCommerce business or the thank you page of your webform.

By utilising these seven methods, you can boost your online marketing results through Google AdWords. Remember, the more you learn about how Google AdWords and other online marketing services work, the better your results will be.

7 Ways To Double Sales For Your Online Business In 90 Days

September 3, 2018

by ClickForce with No Comment Education

So, you want to double your sales for your online business in just 90 days? Do you think that is possible with all the competition on the web? Well, let’s take a look at seven things it takes to improve sales.

1. Content Frequency

How often should you publish advertising content through the blog for your business?

The is a current rule of thumb that online businesses should be publishing content as much as 16 times per month, four times a week.

Statistics show businesses that publish 10 or more times a month show higher returns on leads, more leads more sales.

A limiting factor in this publishing frenzy is budget, how much is your company going to pay for someone to write the marketing content.

Another way to improve sales and keep the budget in check is to update older published content and recycle it.

If older blog posts worked at first, why wouldn’t they work again after being updated?

The size of your company, the budget, product or brand offered and the frequency of your published content are all factors that bring leads to your website.

However, to make sales, you have to consider:

2. Conversion Rates

Once you have the lead or prospective buyer on your website, you now have to convert that lead into a customer.

The most effective way to convert prospects to buyers is to offer them a deal.

Depending on the type of business and what is for sale the conversion rate can be as low as 1% or as high as 10%.

A successful conversion is one where the prospect joined your email list, subscribed to a newsletter, bought an e-book or other
product or service etc.

To keep those converts close at hand another strategy is to get them to become your:

3. E-mail Subscriber

A successful e-commerce website will not allow the right customer leave without becoming an e-mail subscriber.

You use Google Analytics to confirm how many visited your website.

To keep these customers, you entice them to subscribe to your email list.

Now there are plenty of ways to get your customers to stay connected to your website.

Here are some ways to obtain email subscribers.

Offer a freebie, such as a free e-book, a free mini-course, and so on.

Offer a free monthly newsletter for signing up.

A product or service, either free or at a reduced rate.

The bottom line here is to get customers to join your email list they have to feel that there is something in it for them.

4. Search Engine Marketing (SEM)

SEM is not as specialised as you might think.

Here, you as an advertiser, pay Google for your ad to be seen on search results that use the keywords for your business.

If a prospective buyer is looking at your ad at the right time for them to buy, they will.

Just put this known as “pay-per-click.”

While you are at it get an :

5. SEO Consult

Keyword or keyword phrases are what drives the search engines to your website.

Furthermore, the keywords or keyword phrases can rank your site at the top of the page.

When a prospect places the right keywords into that little search box, clicks search, the search engine, Google, Bing, or Yahoo will take that prospect straight to the page with your site in the top three positions, Nuff said.

6. Google Analytics.

Target your customers wherever they are.
Redesign your website if that is what it takes.

Help your social media marketing campaign.

Improve your e-mail marketing.

They get things done.

Check them out, hop on the web with the keywords ‘Online Advertising Adelaide’ and give your online sales a big boost.

If your online presence in Australia why not try:

Online Advertising in you local market e.g: Adelaide, with ClickForce. We are one-stop shopping for your online business.

and Thanks for reading here is your one last bonus tip,

7. Do It!

Decide your business goals and contact us to map-out your digital strategy! If you have any question please drop-us a line on below comment section.